Doc Terminus of Passamaquoddy Got It!

Fritos is the name of a brand of corn chips made by Frito-Lay. Originally called Fritatas, Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas that he paid $100 for the recipe. In 1932, he started the Frito Corporation. Original Fritos ingredients are limited to whole corn, corn oil, and salt. From 1952 until 1967, the Frito Kid was the company's official mascot.

The Frito Bandito was the cartoon mascot for Fritos from 1967 to 1971. The Bandito was created by the Foote, Cone & Belding Agency, and animated by Tex Avery. The character was voiced by Mel Blanc. The Frito Bandito spoke broken English and robbed people of their Frito corn chips, referencing the "Mexican bandit" cliché often seen in western movies. He also complained that he was being pursued by the "Frito Bureau of Investigation". Pressure from the Nationa Mexican-American Anti-Defamation Committee and others prompted an update to the character; his gold tooth and stubble were eliminated and his hair combed. The character was completely retired in 1971.

He was replaced by "the Muncha Bunch," perhaps to recall the name of "The Wild Bunch," a popular film of the time.

In the mid-1970s, Fritos' mascot was a W.C. Fields caricature, W.C. Fritos.

In the late 1970s and early 1980s, Fritos used the catchy commercial jingle, "Muncha buncha, muncha buncha, muncha buncha, muncha buncha, Fritos goes with lunch" (sung to the tune of "Aba Daba Honeymoon.")

For more about information regarding Fritos and it's Disneyland Connection I have included links to some blogs on the subject.

http://www.yesterland.com/casafritos.html

http://perkypickle.blogspot.com/2006/09/in-disneyland-mi-casa-es-su-casa-casa.html

http://matterhorn1959.blogspot.com/2006/02/casa-de-fritos-dining-area-1950s.html

Here are some links to some old commercials.

http://www.youtube.com/watch?v=Quq7bAzQ9cQ

http://www.youtube.com/watch?v=9dEde_lgefE&feature=related

http://www.youtube.com/watch?v=XPVHOzeGXuA&feature=related

http://www.youtube.com/watch?v=UKCbZ-knhXc

Thanks for playing Folks. Doc, your truckload of Corn Chips is being delivered to Old Salt's Place.

Margaret Jan '08